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Business & Commerce Technology

Public Relations Options


Option A:  Associate of Applied Science
Option B:  Certificate, Level II
Option C:  Certificate, Level I

General Program Information: 410-287-1000 or information@cecil.edu


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Associate of Applied Science

Students completing this program option will be prepared to enter entry-level positions in public relations in various fields of business. Public Relations requires a strong sense of ethics, the skill to handle media relations, and the ability to practice a craft that calls for the mix of human behavior skills and communication techniques.

Course
Code
General Education and Program Requirements General
Education
Code
Credits
ACT Activity Electives   2
BUS 101 Accounting I   3
BUS 103 Introduction to Business   3
BUS 111 Business Communications   3
BUS 131 Principles of Management   3
BUS 187 Business Ethics   3
BUS 207 Introduction to Public Relations   3
BUS 210 Business Law I   3
BUS 225 Customer Relations   3
BUS 289 Business Practicum   3
CIS 101 Introduction to Computer Concepts I 3
CIS 124 Web Design I - Design Fundamentals   3
ECO 221 Economics — Micro SS 3
ECO 222 Economics — Macro SS 3
EGL 101 Freshman Composition E 3
EGL 102 Composition and Literature H 3
MAT Math Electives
(Select from MAT 121, 127, or 201)
M 4
PSY or
SOC
Psychology Elective or
Sociology Elective
SS
SS
3
SCI Lab Science Elective S/SL 4
SPH 121 Interpersonal Communications H 3

Course
Code
Program Electives
Select 3
General
Education
Code
Credits
EGL 211 Technical Writing   3
EGL 113 Introduction to Journalism 3

Total Credits Required in Program:  64


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Certificate, Public Relations II

The goal of this certificate is to provide an option to students who may not be interested in obtaining a degree or transferring. Students may wish to set a more-attainable goal such as the opportunity to complete a defined course of study in a specific area.

Course
Code
Certificate Requirements Credits
BUS 103 Introduction to Business 3
BUS 111 Business Communications 3
BUS 207 Introduction to Public Relations 3
BUS 225 Customer Relations 3
CIS 101 Introduction to Computer Concepts 3
CIS 124 Web Design I - Design Fundamentals 3
EGL 101 Freshman Composition 3
MAT Math Elective
(Select from MAT 121, 127, or 201)
4

Course
Code
Program Electives
Select 3
Credits
EGL 211 Technical Writing 3
EGL 113 Introduction to Journalism 3

Total Credits Required in Certificate:  28 Credits


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Certificate, Public Relations I

The goal of this certificate is to provide a defined course of study for those working in the field that do not have the necessary college-level course work for their positions. This certificate is not recommended for beginning students who are not working in the specific fields addressed by this certificate.

Course
Code
Certificate Requirements Credits
BUS 207 Introduction to Public Relations 3
BUS 225 Customer Relations 3
CIS 124 Web Design I - Design Fundamentals 3
EGL 101 Freshman Composition 3

Course
Code
Program Electives
Select 3
Credits
EGL 211 Technical Writing 3
EGL 113 Introduction to Journalism 3

Total Credits Required in Certificate:  15 Credits

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